Last week, i met with a wide variety of college students from different churches and tried to pick their brain about what college ministry should look like. These findings may be surprising.
Relational Connection is the most important reason students are involved in a particular ministry. However, community may look like exclusivism; therefore, pursue Biblical community that is inclusive. Students understand this tension will always exist.
College students don't prefer the professional branding of a ministry such as a cool logo, name, or t-shirt. In the past at BCM, one student said that we promote BCM over Jesus. For all the many reasons branding is good, it may feed that type of negative thinking. Collegians still prefer a grassroots approach.
Do college students want Topical or Expository messages? They prefer an and/both approach to messages. Students want to hear from a book of the Bible with a practical theme.
The top choices of study students picked out were affiliated with 1. Lordship of Christ. 2. Ways Not to drift from God 3. Apologetics in light of other religions... I would've never guessed these.
What would be the area of ministry that needs improvement? It’s not the sound system and not better communicators etc… Year in and year out, the best way to improve is to stay connected to those who have been disconnected.
Do students want to be energetic or reflective in worship? Yet again, the answer is both, but they prefer a cohesive worship experience that flows appropriately.
Praise and Worship music style is also beginning to shift towards a mellow coffee house feel. The large bands are sending rock star vibes and students are now preferring a stripped down experience that allows them to be reflective.
Interestingly, students don’t see campus based ministry more or less "spiritual" than church based ministry. However, because of location, students prefer to bring unchurched friends to campus based ministries.
Finding your niche empowers your ministry to reach students no one else is reaching.
The most essential characteristic college students prefer about their ministries is OWNERSHIP. Student ownership should be indicative in every facet of ministry.


